ΤΟ ΔΙΔΥΜΟ ΣΤΟ ΣΚΑΪ Η ΣΤΟΝ ΑΝΤ2

Θετικές ψήφους έχουν πάρει οι Καραμεροχαριτάτοι για την παρουσίαση της πρωινής ζώνης (ενν. δεκατιανής) σε μια πρώτη… ψηφοφορία της υπό σύσταση διοίκησης που θα αναλάβει το νέο κανάλι, ΑΝΤ2 και το οποίο ως γνωστό θα προκύψει από την συγχώνευση του ΜΑΚΕΔΟΝΙΑ TV. Το νέο κανάλι πανελλαδικής εμβέλειας θα «τρέξει» ο Αλεξάντερ Χόλαντ, ο οποίος το τελευταίο διάστημα έχει κάνει αρκετές φορές το δρομολόγιο, Αθήνα – Θεσσαλονίκη. Λέγεται λοιπόν ότι έχει ανεβάσει ψηλά τον πήχη των προσδοκιών, αφού η εντολή στους υφισταμένους του είναι το κανάλι να ξεκινήσει με διψήφια! Να συμπληρώσουμε ότι ήδη αναζητούνται τα πρόσωπα που θα στελεχώσουν την πρωινή ενημερωτική ζώνη, αλλά και το κεντρικό δελτίο ειδήσεων.
Τέλος ως προς τους Καραμεροχαριτάτους, να σημειωθεί ότι οι συνάδελφοι, όπως κάνουμε όλοι άλλωστε όταν ολοκληρώνεται μια συνεργασία, είναι στην γύρα προς αναζήτηση νέας εργασίας. Στο πλαίσιο αυτό λοιπόν έχουν συναντηθεί με στελέχη της διοίκησης του Σκαι. Δυστυχώς όμως οι επαφές από μόνες τους δεν συνιστούν και συμφωνία.

FREE ADVERTISING FOR SANTORINI BY DESIGNER TOMMY BAHAMA

If you live in the states, you might have seen the gorgeous new print campaign now running in various glossy magazines from Tommy Bahama. Shot on the island of Santorini, the campaign constitutes free advertising for the island as well as Greece.

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NIELSEN ACQUIRES IAG TO BUILD UP ANALYTICAL EXPERTISE

To gain more insight into consumer engagement on all platforms, including the Internet, the Nielsen Co. announced plans to acquire IAG Research.

While Nielsen measures what consumers view, IAG measures the effectiveness of the advertising and program engagement. IAG's clients include major advertisers, advertising agencies, Internet providers, content providers, and telecommunications services. The combined entity will measure online and TV audiences, among other platforms.

Nielsen's strengths are "in the quantitative area of media measurement in terms of how many people are watching and what they are watching," said Nielsen Co. spokesman Gary Holmes. "IAG has important expertise in how engaged they [the audience] are in the program, how effective commercials are, and Nielsen feels that it would like to build up the analytical part of its business. IAG, with its expertise, seemed like a perfect fit."

The acquisition offers data and resources to IAG as well. IAG will get access to an enormous amount of data that Nielsen produces every day in media behavior and consumption. They'll be able to combine data with their analytical information to come up with important insights in understanding what consumers are doing."

In the past year, the methodologies of Nielsen and other panel-based research firms have been called into question by the Interactive Advertising Bureau. p>For Nielsen, IAG's qualitative research adds another component it can offer advertisers and content owners.
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WE LOVE OUR CELL PHONES

IEMR's 1Q08 Mobile phone forecast for Greece predicts:

-- In 2010, Greece will be the second most highly penetrated market in the world after Italy. The wireless penetration level will increase from our projected 141.1% in 2007 to 154.7% in 2010.

-- The number of total subscribers in Greece will increase from 15.6 million in 2007 to 17.1 million in 2010.

-- The two largest operators in Greece will continue to be Vodafone Panafon and Cosmote.

Television networks grab the opportunity for mobile TV!

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FREE ADVERTISING FOR SANTORINI BY DESIGNER TOMMY BAHAMA

If you live in the states, you might have seen the gorgeous new print campaign now running in various glossy magazines from Tommy Bahama. Shot on the island of Santorini, the campaign constitutes free advertising for the island as well as Greece.

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ANISTON'S TRIP TO CRETE

Jennifer Aniston is reportedly looking to reconnect with her Greek heritage. The actress is said to be brushing up on her Greek language skills for an upcoming trip to Crete this summer. While talking about her roots, she was quoted as saying... "There's a warmth to my family and to Greeks in general."

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CULTURAL TOURISIM BOOST

With the upcooming opening of the new Acropolis Museum, Greece tour operators are predicting an increase in "cultural tourism." Operators are banking that visitors will want to combine cultural activities as well as the sunshine.

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