Thursday, January 31, 2008

STUCK AT HOME

We are becoming more of a captive audience, a bit like in-flight entertainment, as people turn inward, (partly due to limited expendable cash) but we have a choice -- turn off the TV, read a book, or take a walk by the sea, but maybe that’s even too exhausting due to our hectic work schedules and stressful lives. So, we tune into television, time and time again, hoping there might be one bit of information or entertainment worth consuming.
antweaver

Wednesday, January 30, 2008

HONORING ATHENS

The first book on contemporary Greece ever published in China was presented in Beijing . The book is written in Chinese and depicts various aspects of contemporary Greece such as its history, its political system, economy, culture and tourism.

The book is prefaced by Minister of State and Government Spokesman Theodoros Roussopoulos, and contains a message by Greek Ambassador to Beijing Michalis Kambanis (grpressbejing).
antweaver

Tuesday, January 29, 2008

CITY FESTIVAL SET TO RAISE CURTAIN ON GREEK CINEMA

The Greek Film Festival is returning to Edinburgh for the first time in three years. Featuring classic and contemporary films celebrating Greek cinema.

The festival will open with “A Touch of Spice," an epic story about a Greek minority in Istanbul. The film knocked American blockbusters off the charts when it opened in Athens and is fast becoming one of the highest grossing films in Greek history.

The Greek Film Festival runs from February 1 to February 8 at the Edinburgh Filmhouse on Lothian Road.
antweaver

Monday, January 28, 2008

TROUBLE IN PARADISE (PARADISOS AMAROUSIOU)

A storm hit ANT1 this past Friday

ANT1 television is in a major crisis and is taking drastic measures by cutting programming. ANT1 was one of the leading television networks in Greece.

The network has now dropped to 4th place, behind ALTER channel.

Trouble started when Yianni Latsios took over as head of programming. A position previously held by Alkistis Maragoudaki, but in reality, Ms. Maragoudaki’s position was not programming -- it was overseeing program scheduling.

So, the question remains. Is it the bad programming or the lack of strategic scheduling that has gotten the network in trouble?

Both -- but not only.

In order to retain the loyalty of your viewer in today’s competitive environment, you have to create an experience that is relevant and differentiates your brand from others. If we take differentiation to the next level -- The product, alone, no longer makes the difference. The difference lies in the story your company conveys, because the story is what drives the bond between the company and the consumer. As human beings we actively seek stories and experiences in our quest for a meaningful life. ANT1's story is one of the worst in this market. More on story in an upcoming article.

In addition to the program problems, the channel launched an ineffective branding strategy, and promotion seems to be an ongoing problem. Ironically, no one has been able to promote this channel successfully. I have to wonder if they even have a positioning statement to lead their efforts.

Time and time again, big pay checks are given to individuals who don’t deliver. These same individuals do a fantastic job promoting themselves. Why not use the same energy to promote the network that employees you?

Best of luck ANT1!
antweaver

Saturday, January 26, 2008

TV NEWS BOYCOTT

Monday, January 28th 7pm-9pm

Greece turns off their TV sets to protest against the news. No more reality show! No more gossip! We want real news!
antweaver

Friday, January 25, 2008

RUBBISH TV

I received several emails complaining about Greek television. Basically, they all said the same thing -- Greek TV is rubbish! Trash! Garbage! The same news throughout the day throughout all the channels.

The main purpose of this blog is to constructively discuss issues pertaining to the media and entertainment. Some people get it, some people don't. I write because I enjoy it, and because I have an opinion about it -- If enough people share their viewpoints, together we can make a difference.
antweaver

STRIKING WRITERS

Some 10,500 screenwriters walked off the job on Nov. 5, throwing the U.S. television industry into turmoil, derailing a number of motion picture projects and idling thousands of Hollywood production workers. This has cost the Los Angeles economy 1.6M dollars.

Several writers said the growing economic fears actually strengthened their resolve to secure higher reuse fees for their work, payments called "residuals," which help to fund the guild's medical plan.

Writers are seeking sharply higher residual rates for films and TV shows resold as Internet downloads, as well as new fees for advertising-supported online streaming of their work.

I’ve always thought writers were under payed anyway. Hopefully, these issues will be resolved, so we can continue to go to the cinema and watch blockbuster films -- because what happens in Hollywood affects worldwide entertainment. For the writers of Greece, this gives you something to think about!
antweaver

LOP THEORY

Prime-time programs for years were produced according to the least objectionable program (LOP) theory. The theory is based on the core idea of “moderate liking.” Audience researches discovered early on that most people do not watch television alone.

Individual preference is often influenced by group dynamics in which extreme opinions, either positive or negative, are suppressed in favor of a group compromise. By definition, a compromise is a movement toward the common center or “lowest common denominator.” The LOP theory works well when there are few competitors, but as viewer options increase dramatically, (TV channels, internet, radio, portable media players etc.) programs designed for moderate liking can become a liability.
antweaver

Thursday, January 24, 2008

THE QUOTES SPEAK

Thank you for the feedback

Below, are two of my favorite quotes, which should address the comments on this blog and on http://www.press-gr.blogspot.com/.

"Nobody made a greater mistake than he who did nothing because he could only do a little." Edmund Burke

"If one is too lazy to think, too vain to do a thing badly, too cowardly to admit it, one will never attain wisdom." Cyril Connly
antweaver

LIFE IS A MOVIE

A Tribute To John Cassavetes

GREEK-AMERICAN director/actor John Cassavetes, whose films Shadows (1959), A Woman Under the Influence (1974) and Opening Night (1977) made him into an independent cinema pioneer, is being commemorated at the Hellenic American Union with a photography exhibition and a series of screenings. Known for his penetrating view of American society, Cassavetes (1929-1989) wrote, directed starred in and occasionally produced and even distributed his own films.

The exhibition comprises more than 100 photographs by internationally renowned photographers Sam Shaw and Larry Shaw.

For more information contact the Hellenic American Union http://www.hau.gr/.
Antweaver

Tuesday, January 22, 2008

TV's BEST FRIEND???

A DAY IN THE LIFE OF VAGELIS MORAITIS
From left to right

Picture #1 - Marketing Director, ANT1
Picture #2 - Promoted - General Manager, ANT1
Fired! Unemployed!
Picture #3 - Wife Gets Him A Job – Director, New Media - LAMBRAKIS
Picture #4 - General Manager, ALPHA

Woof.
Medicine-tongue

A NIGHT NOT TO REMEMBER

It was suppose to be a big night for Peggy Zina. Her latest album (ONE) reached Platinum -- but her friends and colleagues did not show up to the award celebration that took place this evening. I'm sure the media will make this event look as if it were a platinum celebration.

Better luck next time.
antweaver

Monday, January 21, 2008

THE BLOG HAS OFFICIALLY LAUNCHED WITH OUR FIRST CONTRIBUTION!!!

Congratulations. I hope this blog catches on because this is a great place to share information about the Greek media. We are bombarded by the media, it’s about time they hear what we think:

NO MORE ANASTASIADIS! NO MORE TRIANTAFILOPOULOS! NO MORE ZAHOPOULOS!

Are we hiding behind these names in order to take the focus off some of the real issues facing this country? Here are a few topics that I wouldn't mind being informed about:

Pension Reform
Skopia
Greek-Turkish Relations
Economy, and the Rising Cost of Living

Give us the news we want to hear!
MM (166@aol.com)

Sunday, January 20, 2008

LOVE IS IN THE AIR

A new outdoor public art display will be unveiled in Athens today, with the appearance of over 115 large hearts (created by painters, sculptors, graffiti artists and designers) in public squares and streets in the city.This exhibit will showcase more than hearts in: metro stations, public squares, pedestrian zones and busy city streets. It will run till March 19th and will be followed by an auction, in which the hearts will be sold to raise money for the charity "Together for Children."

This is a nice campaign with a positive message (reminds me of the cow campaign). February would have been an ideal month to launch this, but I'll take a positive message any day.
antweaver

Thursday, January 17, 2008

ANASTASIADIS, ZAHOPOULOS, ARVANITIS, VAN GOGH?

Here’s a bit of news to break up the monotony of the three top stories plaguing the Greek media.
A sketchbook said to have belonged to Vincent Van Gogh has surfaced in Greece.

Reuters reports:
Taken by a Greek resistance fighter from a Nazi train, the sketchbook was discovered in storage boxes by his daughter, who is seeking to establish its authenticity with the Van Gogh Museum in Amsterdam.

Interesting story on how this find made it's way to Greece. At an estimated worth of €4 million, this is quite a find...but so was the €5 million in Themos' bank account.
antweaver

Wednesday, January 16, 2008

WHAT IF YOUR TV KNEW HOW YOU FELT?

Computers that read emotions

Computers can now analyze a face from video or a still image and infer almost as accurately as humans (or better) the emotion it displays. Developed at MIT, "Mind Reader" uses input from a video camera to perform real-time analysis of facial expressions .

Nicu Sebe, a computer vision researcher at the University of Amsterdam, Netherlands processed the enigmatic portrait of Mona Lisa with his "emotion recognition" software and - eureka! - Mona Lisa was happy (83 percent) and slightly disgusted (9 percent).
Just imagine what else is to come.... A TV set that knows whether you like the program you are watching based on your facial expressions.
So, ha, right back at ya!

On a serious note, privacy issues should concern all of us. We've already been tagged by the products we purchase.
antweaver

Monday, January 14, 2008

MTV IN GREECE

Can another music channel survive in Greece? Well, that depends. MTV is the leading multimedia brand for today’s youth. So, MTV Greece you’re off to a good start!

The MTV brand has a strong connection to its audiences and that’s what sets them apart from other companies. This focus has brought MTV into the hearts and minds of consumers across every demographic and every platform. Through television, film and a diverse range of digital media, they deliver world-renowned, best-in-class brands, and continue to evolve and revitalize these brands in an effort to strengthen their commitment to their audiences around the globe.MTV strives for a creative culture and a desire to seek creative excellence. This is what sets them apart and drives their success. MTV develops original content for everything from MTV Networks and BET Networks to Paramount Pictures which is a direct result of their dedication to innovation.

MTV’s success in Greece depends on many factors. First, they need a top of the line management team who understands the MTV brand. The management team must be innovative, and above all willing to creatively promote the channel over themselves. This team needs to understand brand management, which unfortunately isn’t one of the industry's strong points. Good luck MTV Greece!






Now, get to work!
antweaver

THE PRINCIPLES OF TV BRAND MANAGEMENT

Branding is just a fancy name for promotion, right? Wrong.

Branding is more than that. Brand management has a special role within the larger context of promotion. Some promotion activities may have branding component. In simple terms, branding deals with a product’s reputation. This encompasses those promotion activities that are intended to distinguish a brand from its competitors by communicating to consumers what the brand stands for. For media “products,” this marketing communication can occur at several levels:

On-air promotions
Advertising
Public relations/publicity
Product usage

What is important to remember here is that, despite the use of all the marketing tools, promoting isn’t always branding.

Effective media branding strategies are designed for the long run and make use of promotion techniques that will nurture audience’s loyalty. A conscientious media brand manager needs to look at his or her promotion efforts and ask a couple of important questions.

Does this particular promotion effort enhance the long-term reputation of my brand? Does this promotion effort offer enduring reasons why my brand is superior to my competition?

Branding focuses more on the consumer, rather than on the product.
Successful marketers are not in the business of selling products but in the business of selling solutions to people’s problems. Smart marketers know that promoting the attributes of a branded product is only half the battle - A truly persuasive marketing message talks about the personal consumer benefits derived from these product attributes.

Although branding television is a relatively new field of study, the essential notions of brand management have been around for a long time. One of the essential tools used by most business schools and marketing organizations is the classic Marketing Mix, consisting of the following brand elements;

Product
Price
Distribution (Place)
Promotion Product – the media content experienced by an audience. The product can be a network, a station, a program, or even a feature.

Product - can be a tricky branding situation because these products can overlap so that one product is perceived as a distributor of another product – The reputation of a distributor can send a message about one or more of the branded products to the consumer. What if Tiffany jewelry were made available at Carrefour? What if Marlboro cigarettes were added to the menu at Goodies?

Pricing – is not a major concern for free over-the-air broadcasters. However, price can also be interpreted as the time invested in watching a program. A broadcaster wants the use of a media brand by an audience member to be time well spent and therefore, a good “investment.”

Looking far into the digital future, there is much speculation that television broadcasters will enter the viewer subscription business providing many niche-programming services to highly targeted audiences. Television will become more retail, and pricing strategies for these new services will become a major concern. And, successful brands can charge more –- Consumers are willing to pay more for a brand they know and appreciate.

Distribution – First, there is the physical distribution of program content, which involves a station’s signal strength. No amount of promotion can increase sales if potential customers are unable to buy the brand or tune into the programs.

An equally important distribution challenge involves program scheduling. Unlike most consumer goods, broadcast “products” are bound by time. Imagine a retail outlet in which the shelf displays changed every half hour to display different competing brands!

Three important scheduling factors follow:

HUTs (homes using television)
Counter-programming
Lead-in

Just as some consumer brands in retail setting have better store locations or better shelf positioning, certain television programs are exposed to better audience “traffic” than are others. Each of the above factors can influence ratings performance (share of market) but not necessarily brand loyalty.

Promotion – includes communication activities aimed at informing, persuading, and reminding consumers about a particular brand. These activities include advertising, public relations, and sales promotion. Television networks have an added advantage over retail goods in that they can use their own medium (on-air promos) to reach potential customers.

But remember, not all promotional activity is branding. Most short-term promotion schemes intended to boost temporarily market shares which seldom cultivate long-term brand loyalty.
antweaver

RESPECT THY VIEWER

Tonight, I was planning on watching the Golden Globe Awards on Filmnet, and found "Casino Royale" playing instead. I was surprised by the program change because I had forgotten about the writer’s strike that is negatively impacting Hollywood right now. Nevertheless, I was dissatisfied with Filmnet for not adding an on-screen crawl to inform me of the program change, after all, the Golden Globes is a major event for the channel.

Well, this got me thinking about some of the other networks…and Star Channel came to mind. They are notorious for running the same episodes of American programming on the weekends - Series start airing, they're stopped unannounced, then they start airing from the beginning again - Sometimes programming is removed altogether, with no notice at all. If I were advertising on Star Channel, I’d be concerned about their sporadic program scheduling. This is just bad business.

And please no more showings of “The Body Guard” either! Don’t get me wrong, I love Whitney Houston, but enough is enough already. How many times did this air on ANT1 before another bright network picked it up?
antweaver

THE EVOLUTION OF TV NEWS

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NO MORE TRASH TV, PLEASE

I was watching TV Weekend to stay abreast of the gossip, but I have to admit, it’s all the same information day in and day out. The host of the weekend show, Vasha Loi stated "when we have guests on our show, it’s like inviting them into our home, we should respect them." My dearest Vasha, what about my home? I am so sick of hearing about Roula Vrohopoulou, Popi Maliotaki, Andreas Evagelopoulos, Efi Thodi. Why must you bombard us with untalented individuals? Efi Thodi may have her place at Panigiria, but that’s as far as it goes. Please respect us too! Television executives where are you?

My recommendation is to shorten the length of the show and/or utilize more resources to create additional segments and interviews. I am absolutely sure there are people out there worth promoting.
antweaver

Even HEAVEN can't save you

Despina Vandi vs. Anna Vissi -- How can you compare the two?

I don't know a thing about music but I do know this.

One is talented. One is innovative and creative. One has a sense of style, always reinventing herself. One is a Greek Goddess with a body to die for. One is a mature soul that stands strong. One compels you to watch as you are captivated by the power of her voice....

There’s only one. And her name begins with a capital A.







You go girl!
Antweaver

OPRAH STANDS ALONE! THERE IS NO COMPARISON...

Through the power of media, Oprah Winfrey has created an unparalleled connection with people around the world. As supervising producer and host of the top-rated, award-winning The Oprah Winfrey Show, she has entertained, enlightened and uplifted millions of viewers for the past two decades. Her accomplishments as a global media leader and philanthropist have established her as one of the most respected and admired public figures today.

Accomplishments:

Television Pioneer
Magazine Founder & Editorial Director
Producer/Actress
Online Leader
Philanthropist
Television Programming Creator
Satellite Radio Programmer
Broadway Producer
Honorary Achievements

In recognition of her extraordinary achievements and contributions, Oprah has received numerous honors, including the most prestigious awards and highest industry acknowledgments -- Oprah should not be compared to any television host in the Greek market.
antweaver

Sunday, January 13, 2008

POPPA FOUNDED THE BUSINESS

Whoever said that a little knowledge is a dangerous thing must have had Greek media in mind. Sure, tradition and establishment have their place, but improperly managed entertainment groups erode the marketplace. So, poppa, the next time you hand down your business, please be sure the next person in charge is capable of leading the way. A true leader differentiates himself from the pack by being different in character, which is why all great leaders throughout history bordered between heretic and heroic. Today, amateurs feel very comfortable stepping in to offer their own solutions. Decisions seem to be based on “likes and “dislikes” instead of strategic effectiveness and many of these decisions are made by committee. There are some things in life that can’t be done by committee and building from consensus is a sure failure. It’s those of us who dare to be different that inspire us to follow.

And if that's not enough...


The social networks and coalitions that form within these media organization are detrimental to the business. They isolate individuals who are more capable, but are not connected to the social network, thus, undermining and halting the development of any valuable innovation. They should not be confused with corporate culture. Social networks are part of all organizations, but in Greece they are extremely prominent to a degree in which they create a negative impact to the corporation. I challenge all media leaders to recognize that these types of interactions among individuals, even though informal, deeply affect their behavior and performance, and are harmful to the business. So, round 'em up and do what's best for all of us!
antweaver

MASS MEDIA IS DEAD

The media used to be controlled by a few who in turn controlled the masses. The term mass media began with the advent of the newspaper. A couple of publishers decided on what would get printed. These same individuals decided on what we wouldn’t read. The model became more restrictive with the advent of news services, which reached beyond local reporters and became a central source of international and national news. Then, radio stations came and often received their news from the same newswires as the press. Television arrived on the scene with little variance. Millions of people were watching the same programming. For several generations, people’s choices in media were restricted to a handful of options. The phrase became coined as mass media because anyone with enough money could reach the majority of the population with one effort.

The web came and totally reconstructed the media model. The technology is finally here that allows the masses choice, created by individuals who are members of the masses. This is the point were mass media becomes media for the masses.
antweaver

2007-2008 TV CAMPAIGNS - THE BIG FOUR - MEGA, ANT1, ALPHA & STAR

A brief review of the fall campaigns

This channel leads in terms of campaign innovation. The most progressive channel in Greece to date, but in the past several years Mega has missed its mark in terms of their on-air branding strategy. It all started with their megalicious camapign, which is suppose to remind of us of what...delicious? Not the most appealing slogan. It almost has a slight porno feel. On the contrary, their graphics package is interesting.

A contemporary network that stepped outside of the box. You must applaud their effort for shooting for a more modern look. Kudos to ANT1 for trying, however, something went majorly wrong here. I'm having a hard time figuring out what the strategy was, or even if there was one. The logo moved from the conservative blue and gold to fuchsia? And not only. The logo mysteriously moved to the upper right corner with a transparent box. The placement of the new logo is odd, as well as, the transparent box which looks like a mistake. It all seems like it was done on a whim. There are networks all around the world to emulate. Why not use the American model and move the logo to the bottom lower thirds? After all, the US is the media capital of the world, they must know a thing or two.

This channel is slowly moving into the limelight. Nice logo, but overall still lacks a complete on-air look. A good effort. In the future, Alpha should focus on a strong branding strategy.


A network who is trying to differentiate...but this chair has got to go! Why is a chair the center of attention? And what are those things that look like parenthesis? Their slogan, valte Star isn't all that original either. This channel needs a rebranding strategy to match their youthful orientation.

A network that falls short in terms of their on-air campaigns.
----------------------------------------------------------
Networks at a glance in comparison to one another:

MEGA - Modern, Progressive
Profile: Excellent Network Identification and Branding.

ANT1 - Modern, Sophisticated
Profile: Average Network Identification and Branding.

ALPHA – Modern, Contemporary
Profile: Good Network Identification and Positioning.

STAR - Contemporary
Profile: Average Network Identification and Positioning.

ALTER – Conventional, Contemporary
Profile: Poor Network Identification and Positioning.
----------------------------------------------------------------------------------
The most successful television campaign to date has been Randevous Sto Mega. This campaign had a strong strategy behind the look and feel of the promotion. It was innovative with a great call to action slogan. The visual snippets added to the overall campaign and promoted the new series, and lastly, the song tied it all together. But then again, if I recall correctly, this campaign was spearheaded by a television branding professional from the US.

It is important to remember that television campaigns are uniquely different from non entertainment product advertising, therefore, it is important that network executives find the right people for developing their campaigns. They need to find advertising/branding agencies that have experience creating television graphic packages and on-air campaigns. A lot of money is being spent on poor and ineffective strategies. And remember, don't forget to follow through with good programming that matches your identity.
antweaver