It’s not embedded Swarovski crystals or shameless Nike plugs, but Vice—the irreverent free glossy with 14 international editions based in New York—has figured out a new way to sneak an advertiser’s product onto its cover: glow-in-the-dark ink.The magazine’s Canadian edition is running an ad for BMW 1 Series—visible only in the dark—on the cover of its latest issue. The ad appears on the magazine’s entire print run—some 55,000 copies.
And that's not all -- Trackable ink is here -- So big brother will know if you're reading your favorite magazine on the couch or on your toliet seat.
antweaver
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