Absolut Vodka has had a strong presence in Greece for many years --grabbing substantial market share of the Greek drinking public. Greece ranked 7th in the world in terms of the number of cases imported for 2007.
10.7 million cases were sold worldwide in 2007, and below are the top 8 markets. In comparison to the other countries, which have much larger populations, Greece's per capita import of the vodka is substantially higher than its counterparts. Anybody surprised?
Absolutely fabulous advertising by Absolut Vodka! This shows how a strong brand can compete against our traditional Ouzo. Coming soon: Vodkaries serving mezedes!
antweaver
Top 8 Markets:
1. U.S. - 5.0 mil cases
2. Canada - 377,000 mil cases
3. Spain - 343,000 mil cases
4. UK - 324,000 mil cases
5. Germany - 319,000 mil cases
6. Mexico - 313,000 mil cases
7. Greece - 265,000 mil cases
8. Poland - 262,000 mil cases
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