Pssst, hey you! There’s a cheap latte waiting at the coffee shop on the corner! Cellphone advertising is almost here. Location-based ads are of great interest to advertisers who have seen shoppers eschew traditional forms of mass-market advertising on television and in newspapers and magazines.
Communications companies abroad, including those in Singapore and Japan, have only recently begun to test whether customers are receptive to getting ads based on their location. But there is a growing belief among advertisers and marketers that Americans will embrace this type of advertising, as long as it is useful and not intrusive.
Consumers are savvy enough to expect advertising. They are accepting of it, but they want it to be relevant. If they are getting something they are interested in, that is great. But if they are sending ads that are not relevant, people won’t want it. The key is to add value.
antweaver
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