The amount of green in eco-friendly programming is growing in the US, and even networks whose stock in trade is irreverence are trying to do well by doing good.With the environment becoming a bigger issue to consumers—and businesses trying to court them—television networks are creating more green programming and campaigns.
Advertisers are well aware of that growing appetite.
US networks are rushing to respond.
GreeK TV is several steps behind.
NBC last week said its “The More You know” campaign will feature a commitment to environmental awareness and the network is seeking sponsors for that effort.
Last week, Planet Green said it will air a daily show featuring former Food Network fixture Emeril Lagasse cooking with fresh and organic ingredients. The show will be shot inside Whole Food Markets stores; the retailer is a production partner on the show, providing promotion as well as locations.
Eco-lifestyle programming is really a new genre of TV.
My experience tells me that the content needs to be very relevant to people with an interest in being more green.
But there are pitfalls to jumping on the green bandwagon.
If the eco-efforts are real and substantive, the viewers will take that away from the association with the program. Conversely, if the client is in the program just because it’s cool to be green, the viewer will realize that as well.
antweaver
No comments:
Post a Comment