MEDIA LANSCAPE

Broadcast-network TV's place in the media landscape is changing, and consumers can probably expect less scripted fare, and more shows aimed at reaching broad swaths of audience.

Event programming will continue to be the backbone of broadcast network TV, which advertisers continue to rely on to reach large groups of audience to launch movies and introduce new products to the marketplace. Broadcast networks need to be careful to avoid going too niche, which is really the strength of cable networks in the USA (here in Greece, NOVA).

With more consumers able to get entertainment and information online, TV networks are finding that distribution of content over their own air simply is not enough. They must also attract audiences via the web and digital devices such as cellphones and iPods.

Big broadcast networks, like MEGA and STAR will have to cut back on the number of hours of scripted programming they produce. It is harder today to put on a full day of great scripted programming. The costs are prohibitive.

In the future, you're still going to see the great scripted programming, but you're not going to see a full day seven days a week.
antweaver