The statistics don't lie. There's a growing epidemic of overweight children in Greece and its not getting better.- 54 % of children between the ages of 6 and 11 are overweight
- 40 % of children between the ages of 12 and 17 are overweight
- Fast food consumption has increased nearly 1,000% (staggering!) since 2000.
Result: Over half of Greece's youth overweight.
Greece's Health Ministry is beginning a marketing campaign, including television advertisements, that will also involve high-profile athletes visiting schools, to encourage youngsters to adopt a healthier lifestyle involving more exercise.
This is not enough. Television adversements should be geared to adults and not children. The media companies need to refuse airing junk food advertising during children’s programming and viewing times.
antweaver
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