Prime-time programs for years were produced according to the least objectionable program (LOP) theory. The theory is based on the core idea of “moderate liking.” Audience researches discovered early on that most people do not watch television alone. 
Individual preference is often influenced by group dynamics in which extreme opinions, either positive or negative, are suppressed in favor of a group compromise. By definition, a compromise is a movement toward the common center or “lowest common denominator.” The LOP theory works well when there are few competitors, but as viewer options increase dramatically, (TV channels, internet, radio, portable media players etc.) programs designed for moderate liking can become a liability.antweaver
No comments:
Post a Comment