MASS MEDIA IS DEAD

The media used to be controlled by a few who in turn controlled the masses. The term mass media began with the advent of the newspaper. A couple of publishers decided on what would get printed. These same individuals decided on what we wouldn’t read. The model became more restrictive with the advent of news services, which reached beyond local reporters and became a central source of international and national news. Then, radio stations came and often received their news from the same newswires as the press. Television arrived on the scene with little variance. Millions of people were watching the same programming. For several generations, people’s choices in media were restricted to a handful of options. The phrase became coined as mass media because anyone with enough money could reach the majority of the population with one effort.

The web came and totally reconstructed the media model. The technology is finally here that allows the masses choice, created by individuals who are members of the masses. This is the point were mass media becomes media for the masses.
antweaver