MTV IN GREECE

Can another music channel survive in Greece? Well, that depends. MTV is the leading multimedia brand for today’s youth. So, MTV Greece you’re off to a good start!

The MTV brand has a strong connection to its audiences and that’s what sets them apart from other companies. This focus has brought MTV into the hearts and minds of consumers across every demographic and every platform. Through television, film and a diverse range of digital media, they deliver world-renowned, best-in-class brands, and continue to evolve and revitalize these brands in an effort to strengthen their commitment to their audiences around the globe.MTV strives for a creative culture and a desire to seek creative excellence. This is what sets them apart and drives their success. MTV develops original content for everything from MTV Networks and BET Networks to Paramount Pictures which is a direct result of their dedication to innovation.

MTV’s success in Greece depends on many factors. First, they need a top of the line management team who understands the MTV brand. The management team must be innovative, and above all willing to creatively promote the channel over themselves. This team needs to understand brand management, which unfortunately isn’t one of the industry's strong points. Good luck MTV Greece!






Now, get to work!
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